Trading intelligence for independent retailers
Coming soon to the Shopify App Store
Price Fusion connects to your Shopify store, reads your products, sales and stock, and recommends prices within the margin guardrails you set.
Your margin floor, protected
Set the lowest margin you'll accept. Suggested prices never go below it.
Sales that never become giveaways
Cap how deep any markdown can go. Every campaign is checked against it before launch.
Nothing changes without your yes
Review a campaign's prices, approve it, and they update in Shopify, now or on your start date.
Built for retailers doing £2m–£50m
You know your products, your customers, and your market. But you don't have a 10-person trading team. Price Fusion is built to do the pricing analysis a trading team would, at a fraction of the cost.
You set the strategy
Tell Price Fusion your minimum margin and maximum discount. Its recommendations stay within your rules, and nothing changes in your store until you approve it.
Works from your Shopify data
Connect your Shopify store and Price Fusion builds its recommendations from your own products, sales and stock.
No lock-in
14-day free trial. Cancel anytime.
Just getting started?
Under £2m? The Free plan gives you daily "Did you know?" insights, the daily briefing's figures, product analytics, reports, Data Health and Fusion Academy, at no charge.
Coming soon to the Shopify App StoreDoing over £50m?
Our Enterprise plan adds Strategy Studio. Get in touch if you'd like to talk it through.
Contact usHow Price Fusion Works
From your sales data to trading plans and price recommendations, all in one platform.
Trading intelligence
Did You Know?
Every day, Price Fusion surfaces short insights about your products, delivered straight to your dashboard.
Free, Growth and Enterprise
Daily briefing
Yesterday's sales and profit and the week so far at a glance, your top sellers and products at risk, and retail news headlines with their source. On Growth and Enterprise, an AI-written summary sits on top.
Free, Growth and Enterprise
Full Price Intelligence
See how much of your store sells at full price, where discounts give margin away, and which products to hold, check or rest from discounts. Fixed rules on your own orders, stock and costs, with a CSV download. Nothing here changes a price.
Growth and Enterprise
Reports and Data Health
Trading performance, profit and margin, and price changes and campaign outcomes for 7, 30 or 90 days or your own dates, plus today's stock and cover, each with a CSV download. Data Health shows what's missing, such as product costs, and how to fix it.
Free, Growth and Enterprise
Pricing
Predictive Pricing Engine
Price Fusion estimates how each product's sales respond to price, from your own sales history, and labels the estimates it's less confident in. Set your margin guardrails, and it recommends prices across your catalogue within them. Price changes only reach Shopify after you approve them.
Growth and Enterprise
Price Action Center
Your most at-risk products, such as too much stock for the sales rate or no sales in 30 days, each with a suggested price and the reasoning behind it. Apply opens a new campaign with that product.
Growth and Enterprise
Campaigns inside your guardrails
Choose products and an objective, review every price, then launch now or on a date. Your minimum margin, maximum discount and excluded tags are checked when you create a campaign, and preflight checks every price again just before it's written to Shopify.
Growth and Enterprise
Undo is built in
Change a live campaign's end date, remove a product or end it now. Roll it back and the original prices return; a price you've changed by hand since launch is left alone. A campaign without an end date can be rolled back for 72 hours after launch.
Growth and Enterprise
Value tracking
For each completed campaign, once it's measured, revenue against what was projected. Value creation and tracking are central to everything we stand for. SMBs don't make enough profit. Price Fusion is changing that.
Growth and Enterprise
Strategy and learning
Strategy Studio
Like hiring the smartest commercial merchandiser into your team: someone to bounce ideas off and craft entire short- or long-term strategies with. Ask your pricing assistant anything, like 'What should I mark down this week?' or 'How do I hit 55% GM this quarter?', and get an actionable plan. That's Strategy Studio.
Enterprise
Fusion Academy
Short courses built for retail operators, covering pricing strategy, markdown planning and margin management, to hone your own merchandising and trading skills, and those of the team around you.
Free, Growth and Enterprise
Frequently asked questions
Everything you need to know before getting started.
Price Fusion is a Shopify app. It reads your product catalogue, sales history and stock levels through the Shopify API. The only thing it ever changes in your store is prices (a product's price and its 'compare at' price), and only the ones you approve. It also connects a Shopify web pixel to your storefront, which records product views, add-to-carts and checkouts.
Our paid plans are built for owner-operators and small trading teams running retailers between £2m and £50m in annual revenue. But we also offer a free tier for smaller retailers: you'll get daily “Did you know?” insights on your products, sales and stock so you can learn and grow. And if you're over £50m, our Enterprise plan adds Strategy Studio.
From Did You Know through to Strategy Studio, Price Fusion is relevant for all categories, especially those that run seasonal promotions and markdowns. Its recommendations are built from your own store's sales and stock data. Starting with the Free plan is a great way to learn how it will suit your business.
Many merchants create value on day one with Did You Know. Price Fusion learns with you, and can make an impact the very first time you simulate a markdown or promotional campaign. How much it can recommend depends on how much sales history your store has.
No. You set the guardrails, such as a minimum margin and a maximum discount, and Price Fusion recommends prices within them. Every price change needs your approval before it reaches your store.
Price Fusion reads each product's cost from Shopify where you've entered one, and you can import the rest from a CSV in Settings. A product without a cost gets no price recommendation and can't go into a campaign until it has one, and Data Health shows how many are missing.
The daily insights, the daily briefing's summary on Growth and Enterprise, the price explainer in the campaign builder, the written summary of a completed campaign's results, and Strategy Studio's plans. Our commercial experts have trained the FusionLens model to behave like a senior commercial analyst with years of merchandising and trading experience. Price recommendations and price sensitivity estimates come from statistics on your own sales history, not from AI.
Growth and Enterprise each come with a 14-day free trial, one per store, with full access to that plan's features: on Growth, the Price Action Center, campaigns with guardrails, preflight and rollback, price sensitivity estimates, Full Price Intelligence and Value tracking; on Enterprise, Strategy Studio as well. Billing is through Shopify. If you decide it's not for you, cancel or uninstall before the trial ends and you won't be charged.